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Samsung Developer Program


How you and Galaxy Apps can advertise your Theme products


Galaxy Apps promotes your Theme products (themes, wallpapers, AODs, and icon packs) based on information, graphics, and videos registered with your products. Samsung also assists you in promoting your Theme products via advertising channels outside the Galaxy Theme Store store, such as download discounts and coupon codes.

This section highlights:

  • Galaxy Apps in-store promotions
    For details such as graphic image and video requirements, see Promoting within Galaxy Apps.

  • Promotions outside Galaxy Apps
    For details such as sources for mobile device and Galaxy Apps badge images, and deep-link code, see Promoting outside Galaxy Apps.

Galaxy Apps Store Promotions

Galaxy Apps promotes your apps through your app's product detail page, in marketing areas with other apps, and by using banners. If you have a large number of distributed Theme products, Galaxy Apps displays a page that presents your entire Theme product line.

All Apps and Products 

Each app and product distributed in the Galaxy Apps store has a product detail page, which is the primary page promoting your app or product. Apps and products that meet certain eligibility criteria are also listed in one or more market areas, from which customers can access product detail pages.

App and Product Detail Page

An app or product detail page is where your customers review information and initiate download. The detail page shows information such as title, description, and pricing, graphic images including screenshots, and video files registered to your app or product. You can change what is shown at any time.

Sample App Detail Pages:

Gear Watch Face Apps


Gear Apps


Android Apps



Sample Product Detail Pages:


Theme Products



Edge Products



Galaxy Apps Store Market Areas

The Galaxy Apps store promotes apps and products in a variety of market areas.


Category.png        Games_Category.png

All apps and products are categorized according to their type as registered with Seller Office:

  • All categories page:

    • Search function

    • Theme Store promotional banner

    • Links to each category of app

  • Single category page

    • Apps grouped by: all, paid (commercial), free, and newly released

    • Each app card links to the product detail page

    • UI buttons that enable you to:

      • Purchase and download apps

      • Update apps that have a newer release

      • Access any apps you own

Top Free and Top Paid

Top_Free.png          Top_Paid.png

The Top Free and Top Paid apps are the 300 apps and products with the highest number of downloads:

  • Top Free: Apps that you can download without paying

  • Top Paid: Apps that you pay a fee to download


Theme Store

Theme_Store_All.png       Theme_Store_Category_Sports.png

All theme products (themes, wallpapers, and icon packs) available to customers. The Theme Store includes:

  • My [themes/wallpapers/icon packs]: All theme products that you have downloaded

  • Recommended: Selected banners of available theme products

  • Top: Best theme products

  • New: Latest theme products being distributed

  • Groupings of similar theme products

  • Banner promotions 

  • Theme product line promotions

  • Link to Samsung Themes on Facebook

  • Link to Samsung Themes on Instagram

Gear Store


All Gear apps and Gear watch face apps available to customers. The Gear Store includes:

  • Banner promotions of select apps

  • Editor's Picks selections of Gear apps and Gear watch face apps

  • Find a Watch Face grouping of all Gear watch face apps

  • Gear Essentials grouping of all Gear apps

  • Trending Gear Apps with the greatest increases in sales and downloads

  • Games for Gear grouping of all game Gear apps and game Gear watch face apps


Select Apps and Products

You can request special promotion selection via an SDP helpdesk promotion request ticket. Our editorial team will evaluate your content and request and determine whether to select your apps and products. Join SDP, sign in, and submit a request ticket via the JOIN SDP link below.

Galaxy Apps Store Market Areas

Product detail pages of your apps and products are either available without restriction or potentially available, based on categorization, current downloads, and selection, to customers in the Galaxy Apps store. After a customer selects your apps or products, their detail pages are available in the following areas of the Galaxy Apps store.

Staff Picks


Promotes apps that the Galaxy Apps editorial team has specially selected:

  • Selected apps are presented in specifically designed banners.

  • Our editorial team merchandises the store weekly and uses that information to refresh promoted content.



Promotes apps available only in the Galaxy Apps store that are different from other apps, optimized for Samsung devices, and/or contribute to the overall revenue and traffic of the section.  


Collections of apps and products that meet selection criteria are promoted using banners, which typically increase daily downloads by four to five times. The Samsung Galaxy Apps Store editorial staff creates banners for trending topics, select the apps and products to be included in each collection, and determine each banner's promotion start and stop dates.   

Banner_Gear.png Banner_Game.png Banner_Flower_Theme.png

Theme Store  

Your theme product detail pages are listed in the All and Categories sections of the Theme Store, and select theme products are listed in the Featured section of the Theme Store.  After you have published about 20 theme products (themes, wallpapers, icon packs, and/or Always On Displays [AODs]), you can submit an SDP promotion request ticket to be issued a theme product line page.

  • Each of your product detail pages contains a banner line link to your theme product line page.

  • Theme product line pages:

    • Separate pages for each type of theme product that you market.

    • Present all of your theme products (of the same type).

    • Contain links to your theme product detail pages.

    • Can be used to brand your entire line of theme products.

Featured Theme Products


Theme Product Line Page


Promotions outside Galaxy Apps

Samsung helps you promote your app (Android app or Gear app), Theme product (theme, wallpaper, icon pack, AOD), or Edge panel via your marketing channels (for example, websites, social media, and email).

This section presents the highlights of promotions outside Galaxy Apps. For details such as graphic image and video requirements, see Marketing Your Apps outside Galaxy Apps.

Galaxy Apps Badge Promotion

To advertise your apps and products in marketing campaigns, websites, emails, and social channels, you can display a Galaxy Apps badge icon that links to your app's product detail page in the Galaxy Apps store.

  1. Download the Galaxy Apps badge icons by clicking their images.

    Galaxy_Apps_Badge_white.PNG Galaxy_Apps_Badge_black.PNG
  2. In your advertisements:

    1. Insert the appropriate badge icon.

    2. Make the icon image link to your app's product detail page (Deep Links section below).

App and Product Images

You can use images to promote your apps and products via your advertising channels. Images can be either standalone screenshots or screenshots overlaid on top of a Samsung device image (available from the Samsung Mobile Press Images,

Note: You can now download the latest Samsung Galaxy S8 and 8+ device images. 


Screenshot with Device


Screenshot without Device


You can add a deep hyperlink to your websites, your marketing channels and media, and your app or product code, in order to promote your app or product available in Galaxy Apps. Typically, deep links point to your app product detail page in Galaxy Apps. However, where a deep link actually leads depends on your customer's device and the type of deep link you use.

For more details, see the Deep Link Usage section.

Download Discount and Coupon Promotion

Register the following discounts and coupon codes via Seller Office and promote them outside the Galaxy Apps store. Your customers benefit when they purchase or download your apps and products.

Download Discounts

For your commercial (paid) apps and products that are being distributed, you can set one or more price discounts for your customers to download your app. You can set a discount percentage to apply to one or more countries to which your app is being distributed. You can also set a lower price for individual distribution countries. For each distribution country where users can pay by phone bill, you can choose whether or not to apply a discount to the phone bill price. For all types of discount, you can specify the time period in which your discount applies.

For more details, see Applying and Managing Commercial App and Product Discounts.

Download Coupon Codes

For your commercial (paid) apps and products that are being distributed, you can generate and issue coupon codes to your customers that enable them to download your app without paying during the online transaction. You can generate up to 1000 unique codes for each distribution country you select. You can issue a code to a customer in any way you choose. For example, you could issue codes free of charge, for a lower price than your app's full download price, or as part of a paid-for promotional package. 

Note: You must manage the issuing of coupon codes.

You can activate coupon code redemption starting at any future date you specify. While coupon code redemption is active, your customers enter their code during your app's purchase/download transaction. Code redemption remains active until all of the issued coupon codes have been redeemed, a redemption ending date you specify has been reached (up to 28 days after the starting date), or you terminate the coupon code redemption before the ending date.

For more details, see Generating and Managing App and Product Coupons.


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