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Samsung Developer Program

Promote Theme Products

How you and Galaxy Apps can advertise your Theme products


Galaxy Apps promotes your Theme products (themes, wallpapers, AODs, and icon packs) based on information, graphics, and videos registered with your products. Samsung also assists you in promoting your Theme products via advertising channels outside the Galaxy Theme Store store, such as download discounts and coupon codes.

Galaxy Apps Store Promotions

Galaxy Apps promotes your Theme products via: your its detail page, in marketing areas with other apps and products, and by using banners. If you have a large number of distributed Theme products, Galaxy Apps displays a page that presents your entire Theme product line.

All Theme Products 

Each app and product distributed in the Galaxy Apps store has a detail page, which is the primary page promoting your app or product. Apps and products that meet certain eligibility criteria are also listed in one or more market areas, from which customers can access detail pages.

Detail Page

An app or product detail page is where your customers review information and initiate download. The detail page shows information such as title, description, and pricing, graphic images including screenshots, and video files registered to your app or product. You can change what is shown at any time via Samsung Seller Office.


Galaxy Apps Store Market Areas

The Galaxy Apps store promotes your apps and products in a variety of market areas.


Category.png        Games_Category.png

All apps and products are categorized according to their type as registered with Seller Office:

  • All categories page:

    • Search function

    • Theme Store promotional banner

    • Links to each category of app

  • Single category page

    • Apps and products grouped by: all, paid (commercial), free, and newly released

    • Each app / product card links to its detail page

    • UI buttons enable users to:

      • Purchase and download apps and products.

      • Update apps and products that have a newer release.

      • Access any apps and products that users have already downloaded.

Top Free and Top Paid

Top_Free.png          Top_Paid.png

The Top Free and Top Paid page lists the 300 apps and products with the highest number of downloads:

  • Top Free: Users can download without paying

  • Top Paid: Users pay a fee to download


Theme Store

Theme_Store_All.png       Theme_Store_Category_Sports.png

All theme products (themes, wallpapers, and icon packs) available to customers. The Theme Store includes:

  • My [themes/wallpapers/icon packs]: All theme products that you have downloaded

  • Recommended: Selected banners of available theme products

  • Top: Best theme products

  • New: Latest theme products being distributed

  • Groupings of similar theme products

  • Banner promotions 

  • Theme product line promotions

  • Link to Samsung Themes on Facebook

  • Link to Samsung Themes on Instagram

Select Theme Products

You can request special promotion selection via an SDP helpdesk promotion request ticket. Our editorial team will evaluate your content and request and determine whether to select your Theme products. Join SDP, sign in, and submit a request ticket via the JOIN SDP link below.


Collections of apps and products that meet selection criteria are promoted using banners, which typically increase daily downloads by four to five times. The Samsung Galaxy Apps Store editorial staff creates banners for trending topics, select the apps and products to be included in each collection, and determine each banner's promotion start and stop dates.   

Banner_Gear.png Banner_Game.png Banner_Flower_Theme.png

Galaxy Apps Store Market Areas

Your app and product detail pages are either available without restriction or potentially available, based on categorization, current downloads, and selection, to customers in the Galaxy Apps store. After a customer selects your app or product, their detail pages are available in the following areas of the Galaxy Apps store.

Staff Picks


Promotes apps and products that the Galaxy Apps editorial team has specially selected:

  • Selected apps and products are presented in specifically designed banners.

  • Our editorial team merchandises the store weekly and uses that information to refresh promoted content.



Promotes apps and products available only in the Galaxy Apps store that are different from other apps and products, optimized for Samsung devices, and/or contribute to the overall revenue and traffic of the section.  

Featured Theme Product Section  

In addition to being listed in the All and Categories sections of the Theme Store, and select Theme product detail pages are listed in the Featured section of the Theme Store.  

Theme Product Line Page

After you have published about 20 theme products (themes, wallpapers, icon packs, and/or Always On Displays [AODs]), you can submit an SDP promotion request ticket to be issued a theme product line page.

  • Each of your product detail pages contains a banner line link to your theme product line page.

  • Theme product line pages:

    • Separate pages for each type of theme product that you market.

    • Present all of your theme products (of the same type).

    • Contain links to your theme product detail pages.

    • Can be used to brand your entire line of theme products.


Promotion outside Galaxy Apps

Samsung helps you promote your app (Android app or Gear app), Theme product (theme, wallpaper, icon pack, AOD), or Edge product (Edge panel app or Edge feed app) via your marketing media (for example, websites, social media, and emails).

This section presents the highlights of promotions outside Galaxy Apps. For details such as graphic image and video requirements, see Marketing Your Apps outside Galaxy Apps.

Badge Promotion

You can promote your apps and products by displaying a Galaxy Apps badge that sends your customers to your app's product detail page in the Galaxy Apps store, or sends them to your own website (depending on the user's device).  

After requesting a Galaxy App badge for your app  or product and providing information, Samsung generates your badge HTML, which you can insert into your marketing media (including websites, social media, and email).  Currently, the Galaxy Apps badge is in the pilot phase, and is available only to select partners.


After your customers click the badge, the resulting promotion depends on the user's device:

  • In a Samsung device browser, they are taken to your app's product detail page in the Galaxy Apps store.
  • In a non-Samsung device browser, they are taken to your website for non‑Samsung devices.
  • In a desktop browser:
    • The badge changes to display a short URL (generated by Samsung).
           Screen Shot 2017-07-18 at 1.40.18 PM.png
    • When the user copies and pastes the short URL:
      • In a Samsung device, your app's product detail page is displayed in Galaxy Apps.
      • In a non-Samsung mobile device, your app's non-Samsung device URL webpage is displayed
      • In a desktop browser, your app's desktop URL webpage is displayed.

To get and use your app badge:

  1. Submit an SDP ticket request (General Inquiry) or send us an email ( that includes:
  • Your app's Galaxy Apps package name
  • Your URL for non-Samsung mobile device users
  • Your URL for desktop browser users
  1. We will generate a short URL, create the Galaxy Apps badge HTML, and send it to you.
  2. Embed the HTML in your marketing media. 
    Your potential customers will experience the badge service for your app.

App and Product Images

You can use images to promote your apps and products via your advertising channels. Images can be either standalone screenshots or screenshots overlaid on top of a Samsung device image (available from the Samsung Mobile Press Images,

Note: You can now download the latest Samsung Galaxy S8 and 8+ device images. 


Screenshot with Device


Screenshot without Device


You can add a deep hyperlink to your websites, your marketing channels and media, and your app or product code, in order to promote your app or product available in Galaxy Apps. Typically, deep links point to your app product detail page in Galaxy Apps. However, where a deep link actually leads depends on your customer's device and the type of deep link you use.

For more details, see the Deep Link Usage section.

Download Discount and Coupon Promotion

Register the following discounts and coupon codes via Seller Office and promote them outside the Galaxy Apps store. Your customers benefit when they purchase or download your apps and products.

Download Discounts

For your commercial (paid) apps and products that are being distributed, you can set one or more price discounts for your customers to download your app. You can set a discount percentage to apply to one or more countries to which your app is being distributed. You can also set a lower price for individual distribution countries. For each distribution country where users can pay by phone bill, you can choose whether or not to apply a discount to the phone bill price. For all types of discount, you can specify the time period in which your discount applies.

For more details, see Applying and Managing Commercial App and Product Discounts.

Download Coupon Codes

For your commercial (paid) apps and products that are being distributed, you can generate and issue coupon codes to your customers that enable them to download your app without paying during the online transaction. You can generate up to 1000 unique codes for each distribution country you select. You can issue a code to a customer in any way you choose. For example, you could issue codes free of charge, for a lower price than your app's full download price, or as part of a paid-for promotional package. 

Note: You must manage the issuing of coupon codes.

You can activate coupon code redemption starting at any future date you specify. While coupon code redemption is active, your customers enter their code during your app's purchase/download transaction. Code redemption remains active until all of the issued coupon codes have been redeemed, a redemption ending date you specify has been reached (up to 28 days after the starting date), or you terminate the coupon code redemption before the ending date.

For more details, see Generating and Managing App and Product Coupons.


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