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Samsung Developer Program

App and Product Age Rating

 

This section describes how to evaluate your service app and assign it an age rating.  All registered service apps must specify their proper age rating in the App Information / Age Restriction field.

To register service apps for the Kids category ??? What field?, the age rating ??? What field? of the service app MUST be set to either Ages 0 to 4, Ages 5 to 6 or Ages 7 to 9.  ??? Is the Kids category still supported?  If so, in what Seller Office field is it specified?

Both tables below provide descriptive age rating guidelines.

Age Rating

Description

All

Titles rated All have content that may be suitable for all users.

These titles may contain no material ??? do not contain material? that would be found explicit ??? such as but not limited to?: sexual descriptions; graphic violence; offensive language; and the use of alcohol, tobacco, gambling and so forth ??? Omit this because it is vague and redundant with the 'not limited to' specification?.

These titles should be understandable even to very young children.

4+

Titles rated 4+ have content that may be suitable for most users, including all of those above the age of 4.

These titles may contain no material ??? do not contain material? that would be found explicit: sexual descriptions, graphic violence, offensive language, the use of alcohol, tobacco, gambling and so forth.

These titles should be appropriate for young children.

12+

Titles rated 12+ have content that may be suitable for ages 12 and older.

These titles may contain mild or infrequent occurrences of violence, ??? mild or infrequent? sexual descriptions or images, and the infrequent use of bad language.

16+

Titles rated 16+ have content that may be suitable for ages 16 and older.

These titles may contain mild or infrequent violence; mild or infrequent sexual descriptions or images; infrequent use of bad language; and depictions of crude humor, minimal blood, and simulated gambling.

18+

Titles rated 18+ have content that may be suitable for ages 18 and older.

These titles may contain frequent and intense violence, offensive language, and sexual themes; as well as the use of alcohol, tobacco, and gambling.

Due to their adult content, these titles are not intended for persons under the age of 18.

 

For the table below:

  • I revised the following with these general guidelines.
    • Make listings similar, which caused a phrase like 'may be allowed' to be replaced with a phrase like 'Portrays [the allowed condition]'.
    • Make listings into descriptions (descriptors), which caused a phrase like 'may be allowed' to be replaced with a phrase like 'Portrays [the allowed condition]'.
    • Counter-conditions were restated and directly incorporated into the main condition,
      which caused a phrase like 'Sexual behavior may be portrayed but without strong detail' to be replaced with a phrase like 'Portrays sexual behavior without strong detail '.
    • Reduce uncertainty, which caused:
      • A phrase like 'there should not be' to be omitted and just the condition being stated.
      • A phrase like '[Unacceptable conditions] are unlikely to be acceptable' to be replaced with a phrase like 'Does not contain frequent use of strong language'.
  • Issues of concern are indicated in yellow.

 

Age Rating

Sex

Violence

Horror / Fear

Bad Language

Tobacco / Alcohol

Gambling

All

None

None

None

None

None

None

4+

None

None

None

None

None

None

12+

Portrays mild sexual behavior, such as kissing.

Portrays mild or infrequent violence without detail.

Does not emphasize realistic or easily accessible weapons.

Portrays animated blood.

Does not portray realistic blood.

Portrays brief horror that takes into consideration the presence of young players.

Contains mild use of bad language.

Contains images, descriptions, and/or mild references to of alcoholic beverages and/or tobacco products.

Contains images, descriptions, and/or mild references to gambling activities.

16+

Contains mild or infrequent references to sex.

Portrays non-explicit sexual behavior.

Portrays mild or infrequent   violence.

Does not emphasize injuries or blood.

Does not glamorize realistic or easily accessible weapons.

Contains mild or infrequent occurrences of horror theme images, sounds, and text.

Contains mild use of bad language.

Contains infrequent use of strong language, such as the word 'fuck'.

Does not contain frequent use of strong language.

Contains images, descriptions, and/or mild references to of alcoholic beverages and/or tobacco products.

Contains images, descriptions, and/or mild references to gambling activities.

18+

Contains frequent or intense sexual references.

Portrays sexual behavior without strong detail.

Portrays violence that may be strong but does not focus on scenes that involve murder, suicide, accidental or violent death, torture, and similar topics.

Portrays realistic blood.

Does not glamorize realistic or easily accessible weapons.

Portrays strong threats.

Does not portray strong, gory images and/or cruelty that may cause a high level of fear or anxiety in players.

Contains frequent use of offensive language and/or explicit sexual references.

Does not contain frequent use of strong language.

Portrays but does not promote the consumption of alcoholic beverages and/or tobacco products.

Players can gamble using assets that are not associated with cash, currency, or real monetary value.

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