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Samsung Developer Program

Publishing Lifecycle


An overview of the steps to get your apps and products marketed in the Galaxy Apps store.





Your apps for Galaxy mobile device and Gear wearable device users undergo the following steps in their publishing lifecycle of the Samsung Galaxy Apps ecosystem.


Design and Develop - 144px.png Design and Develop

  • Create your Android apps that:
  • Create your marketable products:
    • Watch face apps for Gear S, S2, and S3 devices
    • Gear apps based on the Tizen OS for Gear wearable devices 
    • Mobile UI themes that customize and brand Samsung device UIs and screens
    • Edge panel apps for quick user access to news, apps, contacts, and more.

      Note: The Samsung Developer Program supports all Samsung ecosystem app and product developers (including Gear VR app developers) to get to market.

  • Comply with the policies, requirements, and guidelines that govern your apps and their IAP in-app items, and your products.
    Note: App and product binary files and in-app items must meet the policies and requirements in order to be certified for distribution through Galaxy Apps.

  • For Android app development, use the Automated Application Testing (AAT) at any step in development to help you. 


Distribute - 144 px.png Distribute

  • Register your apps and their in-app items with Samsung Seller Office.
  • Get them validated for distribution through Samsung Seller Office.
    Typically, certification involves the following timelines:
    • Android Apps
      • Content review and basic functional testing (Duration: One business day).
        If passed, your app will be provisionally publishedin the Galaxy Apps store.
        If not passed, you will be notified.
      • Full functional testing for all compatible groups post release (Duration: One week).
        If not passed by any testing, app publishing will be suspended only for the affected device groups**, and you will be notified.
        If passed by all testing, your app remains published.
    • Gear Apps, Gear Watch Face Apps, Theme Products, and Edge Panel Products
      • Content review and basic functional testing (Duration: Three business days).
        If passed, your app will be publishedin the Galaxy Apps store.
        If not passed, you will be notified.

* Your app or product will be provisionally or fully published immediately in the Samsung Galaxy Apps store, unless you specify a future date for publication during registration.

** Android apps are sequentially subjected to testing on each user device group (based on device screen resolution) to be tested. If an app fails any test for a device group, app publishing is suspended for that device group, which means that users with devices in that group cannot purchase and download the app.

  • Manage the distribution of your apps, products, and in-app items through Samsung Seller Office.


Promote - 144 px.png Promote 


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