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Samsung Developer Program

Gear App Promotion


The Samsung ecosystem promotes your Gear apps (watch face apps and general Gear apps) with the Gear Store (main user entry point), product detail pages, your own seller brand page (with all of your Gear apps), and more Gear Store features


In the Gear Store section of Galaxy Apps (available to Galaxy mobile device users), Samsung promotes your paid and free Gear apps. In the Gear Store available to Gear device users, Samsung promotes your free Gear apps. For details about how Samsung supports you and your own promotions, see Promote in Your Own Marketing and Media Channels.

Promotion in Gear Devices

Samsung promotes your Gear apps to Gear device users with the following:

Gear Store in Gear Devices

Entry point to free Gear apps:

  • Users can get free Gear apps when Gear device is or is not connected to its host Galaxy mobile device:
    • Selected free apps (based on user downloads or Samsung promotions):
      • Recommended - select watch face and general Gear apps
      • Top watch faces - best-selling watch face apps
      • Top apps - best-selling general Gear apps
    • All free apps:
      • Watch faces - all free Gear watch face apps, presented in categories
      • Apps - all free general Gear apps, presented in categories




  • Users can link to paid and free Gear apps when their Gear device is connected to its host Galaxy device. 


Promotion in Galaxy Devices

Samsung promotes your Gear apps to Galaxy mobile device users with the following:

Gear Store in the Galaxy Apps Store

Main entry point to paid and free Gear apps:

  • User can get all paid and free Gear apps, as well as selected apps based on downloads and Samsung promotions:
    • FEATURED - promoted apps and events, highest download apps, and all apps (in categories)
    • WATCH FACES - promoted and most-downloaded game apps
    • TOP - free and paid apps ranked by their current number of user downloads
    • CATEGORY - all free and paid apps listed in one or more categories
  • Banners, app group sets, and/or app group pages link to product detail pages where users can review and purchase Gear apps.



The Galaxy Apps store also promotes:

  • Android apps, which are apps that integrate Samsung Galaxy SDK and/or In-App Purchase SDK features. For details about their promotion, see Android App Promotion.
  • The Samsung Themes store, which has Theme products (wallpapers, themes, icon packs, and AODs). For details about their promotion, see Theme Product Promotion.



Gear Store through Gear Manager

Entry point to select paid and free Gear apps that are promoted using:

  • Banners
  • App group sets


  • Users can:
    • Review and purchase promoted apps in app group and product detail pages.
    • Manage their Samsung Pay accounts.
    • Manage their Samsung Gear devices.



Promotion Elements

Users can navigate, review, purchase, and download Gear apps through the following:

  • Badges
    • You can put Galaxy Apps badges in your marketing material, such as content on websites, in social media channels, and in emails.
    • Each badge links to one of your product detail pages or your Gear seller brand page.
    • For details about requesting a banner, see Badge Promotion.
  • App banners
    • One-app banners
      • Each links to one app's product detail page or a promotional website outside Galaxy Apps.
    • App group banners
      • Each links to one app group page with all apps in the group.
    • For details about requesting a banner, see Banner Promotion.
  • App group sets
    • Each app thumbnail links to one app's product detail page.
    • VIEW ALL links to the app set's group page with all apps in the set.



  • App group pages
    • List and link to product detail pages of all apps in the group.
    • All paid and free apps are listed in category group pages.
    • Select apps are listed in custom group pages that contain:
      • Apps that meet preset criteria (based on download data or availability)
      • Apps promoted by app group banners and sets
  • Event banners
    • An event:
      • One promotion (related or not related to apps).
      • A special offer for one or more apps (such as a reduced price, free in-app items, or other offerings).
    • An event banner:
      • Links to one event detail page or to resources outside the Samsung Theme store.
      • Appears in the Promotions page and other suitable main pages.



Product Detail Page

Your app's main page that has promotion, purchase, and download features.  Gear Store pages and promotion elements lead to product detail pages.

  • Users can:
    • Review app info, videos, graphics, and user feedback.
    • Review information about you and your company.
    • Share your apps with their family and friends.
    • Provide feedback for you and your future customers.
    • Link to your product line page and seller brand page.
    • Link to your marketing and social sites outside the Gear Store and Galaxy Apps.
  • Samsung generates your product detail pages from the information, videos, and graphics you provide.
    For details, see Personalize the Product Detail Pages for Your Gear Apps.

Product Line Page

An app group page, titled More From This Seller, that lists and links to all of your apps' product detail pages. 

  • Your customers can:
    • Get to the product line page from any of your product detail pages.
    • Link to any of your product detail pages.
  • Samsung generates the page from all of your apps.



Gear Seller Brand Page

You can brand your entire Gear product line with:

  • Your company information, links, and graphics
  • Links to resources inside and outside the Gear Store and Galaxy Apps
  • Lists of all of your Gear apps, grouped by download data and date of publication.
  • Your customers can:
    • Get to your seller brand page from any of your Gear product detail pages.
    • Review information about you, your company, and your product line.
    • Link to your marketing and social sites.
    • For each of your Gear apps:
      • See a representative image.
      • Link to Gear product detail page.
    • Share your products with their family and friends.



You can create your own Gear seller brand page by entering text and uploading graphic images in your Seller Office profile.  For details, see Generate a Gear Seller Brand Page.



Event Detail Page

Information and links about non-app events (such as contests) and app events (such as special offers of reduced prices, free in-app items, or other offerings). 

  • Event banners lead to event detail pages.
  • Links to supporting resources:
    • Inside the Gear Store or Galaxy Apps, such as product detail pages and app group pages
    • Outside Galaxy Apps, such as websites, social media, or email contact


  • Users can:
    • Follow event banner links to event detail pages.
    • Review promotion event info, videos, and graphics.
    • Link to supporting resources inside and outside Galaxy Apps.
  • In response to developer requests for promotion events, Samsung generates event detail pages and support pages inside Galaxy Apps.

    Note: While an app promotion event is in effect, users can get event benefits by purchasing and downloading from event pages or from other pages that may not display the promotion.



My Apps

Users can manage the Gear apps currently on their device and future app purchases and downloads:

  • Every app that has been preloaded, downloaded, and/or installed on the user's device.
  • Apps that the user has put in their wish list for future purchases and downloads.
  • All paid app and in-app item purchases.



  • Users can easily:
    • Install preloaded and downloaded apps.
    • Open, update, and uninstall apps that are installed.
    • Manage their wish list.
    • Register their credit card information and coupons to be applied to app purchases.



Promotion in the Samsung Ecosystem

The Samsung ecosystem provides your customers with intuitive methods to navigate to, review, buy, and use your Gear apps.