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Samsung Developer Program

Android App Promotion

The Samsung ecosystem promotes your Android apps (that integrate Galaxy SDK and/or In App Purchase SDK features) with the Galaxy Apps store (main user entry point), product detail pages, your own product line page (with all of your Android apps), and more Galaxy Apps store features.

 

The Android apps sections of the Galaxy Apps store, available to Galaxy mobile device users, promote your paid and free Android apps. This section explains Samsung promotion specifically for Android apps. For details about how Samsung supports you and your own promotions, see Promoting in Your Own Marketing and Media Channels.

 

Promotion in Galaxy Devices

Samsung promotes your Android apps to Galaxy mobile device users with the following.

Galaxy Apps Store for Android Apps

Galaxy Apps main pages are the main entry points:

  • Users can get all paid and free Android apps and selected apps (based on downloads and Samsung promotions):
    • TRENDING - promoted apps and events, highest download apps, and all apps (in categories)
    • GAMES - promoted and highest download game apps
    • EXCLUSIVE - apps of any type that are only available in Galaxy Apps store
    • TOP - free and paid apps ranked by their current number of user downloads

 

 

  • Banners, app group sets, and/or app group pages link to product detail pages where users can review and purchase Android apps.

The Galaxy Apps store also promotes:

  • The Gear Store, which features Gear products (Gear watch face apps and general Gear apps). For details about their promotion, see Gear App Promotion.
  • The Samsung Theme Store, which features Theme apps such as wallpapers, themes, icon packs, and always-on displays (AODs). For details about their promotion, see Theme Product Promotion.

GalaxyAppsStore_MainPages.png

 

Promotion Elements

Users can navigate, review, purchase, and download apps through the following:

  • Badges
    • You can put Galaxy Apps badges in your marketing material, such as websites, social media channels, and emails.
    • Each badge links to one of your product detail pages.
    • For details about requesting a banner, see Badge Promotion.
       
  • App banners
    • One-app banners
      • Each links to one select app's product detail page or a promotional website outside Galaxy Apps.
    • App group banners
      • Each links to one app group page with all select apps in the group.
    • For details about requesting a banner, see Banner Promotion.
       
  • App group sets
    • Each app thumbnail links to one select app's product detail page.
    • VIEW ALL links to one app set group page with all select apps in the set.

 

 

 

  • App group pages
    • List and link to product detail pages of all apps in the group.
    • All paid and free apps are listed in category group pages.
    • Select apps are listed in custom group pages that contain:
      • Apps that meet preset criteria (based on download data or availability)
      • Apps promoted by app group banners and set
         
  • Event banners
    • An event:
      • One promotion (related or not related to apps).
      • A special offer for one or more apps (such as a reduced price, free in-app items, or other offerings).
    • An event banner:
      • Links to one event detail page or to resources outside the Samsung Theme store.
      • Is displayed in the Promotions page and other suitable main pages.

GalaxyApps_PromotionElements.png

 

Product Detail Page

Galaxy Apps pages and promotion elements lead to product detail pages.

  • Product detail pages contain:
    • App info, videos, graphics, and user feedback
    • Seller info, contact info, and links to seller resources inside and outside Galaxy Apps
       
  • Users can:
    • Review app info, videos, and graphics.
    • Link to all of your apps.
    • Review information about you and your company.
    • Link to your marketing and social sites.
    • Share your apps with their family and friends.
    • Provide feedback for you and your future customers.
       
  • Samsung generates your page from the information, videos, and graphics you provide in your Seller Office registration, which you can easily change by updating your app registration.

    For details about providing your text, video, graphics in your apps' product detail pages, see Personalize the Product Detail Pages for Your Android Apps.

Product Line Page

An app group page, titled More From This Seller, that lists and links to all of your apps' product detail pages.

  • Your customers can:
    • Get to the product line page from any of your product detail pages.
    • Link to any of your product detail pages.
    • Purchase / download any of your apps.
       
  • Samsung generates the page from all of your apps.

GalaxyAppsStore_ProductDetailPage.png

 

Event Detail Page

Event banners link to event detail pages:

  • Details about promotional campaigns for:
    • One event (related or not related to apps)
    • One or more apps (for example, at a discount price or with free in-app items)
       
  • Links to supporting resources:
    • Inside Galaxy Apps, such as product detail pages and app group pages
    • Outside Galaxy Apps, such as websites, social media, or email contact

 

 

  • Users can:
    • Follow event banner links to event detail pages.
    • Review promotion event info, videos, and graphics.
    • Link to supporting resources inside and outside Galaxy Apps.
       
  • In response to developer requests for promotion events, Samsung generates event detail pages and support pages inside Galaxy Apps.

    Note: While an app promotion event is in effect, users get the event benefits by purchasing / downloading from event pages or from other pages that may not display the promotion.

GalaxyApps_EventDetailPage.png

 

My Apps

Users can manage their apps currently on their device and future app purchases and downloads.

  • My Apps lists:
    • Every app that has been preloaded, downloaded, and/or installed on the user's device.
    • Android apps and Gear apps that the user has put in their wish list of future purchases.
    • All paid app and in-app item purchases.
    • Apps the user has marked for future downloading.

 

 

 

  • Users can easily:
    • Install preloaded and downloaded apps.
    • Open, update, and uninstall apps that are installed.
    • Manage their wish list.
    • Register their credit card information and coupons to be applied to app purchases.

 

GalaxyAppsStore_MyApps.png

 

 

Promotion in the Samsung Ecosystem

The Samsung ecosystem provides your customers with intuitive methods to navigate to, review, purchase and download, and manage your Android apps.

GalaxyApps_OverallFlow.png

 

 

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